If you’ve ever ordered printed materials like brochures, flyers, or business cards, you’ve probably heard the term GSM — but what does it actually mean?
GSM stands for Grams per Square Meter. It’s a measurement of paper thickness and weight. Simply put, the higher the GSM, the thicker and heavier the paper.
70–100 GSM: Used for standard office printing (like A4 sheets)
130–170 GSM: Ideal for flyers and leaflets
200–300 GSM: Common for brochures and quality posters
300–350 GSM: Used for business cards, invitations, and premium covers
Choosing the right GSM affects how your print material looks and feels:
Low GSM = lightweight, flexible
High GSM = sturdy, premium feel
At PrintMumbai, we recommend paper types based on the nature and purpose of your product.
Depending on the design, usage, and audience, we may suggest art paper for a clean and smooth finish, or Indian Art Card for a more durable and structured look.
For high-end or premium brochures, we recommend using Premium Fine Paper to give your material a refined feel and elegant appearance.
Our goal is always to match the right paper with the right product to make the best possible impression.
Need help selecting the right GSM for your project?
📞 Contact us at print@printmumbai.com or WhatsApp +91-8655001178. We’re happy to guide you.
Let me know if you’d like a version in Hindi or a visual infographic style.
Art Paper and Premium Fine Paper – What’s the Difference? When you print something like a brochure, flyer, or business
Welcome to PrintMumbai.com – your trusted online printing partner in Navi Mumbai. We offer high-quality and affordable custom printing for business cards, brochures, files, flyers, and more. Whether you’re a startup, real estate company, or office, we deliver professionally printed materials across India. Let your brand stand out with PrintMumbai!
